Skip to content
Menu

Keep selling. Even between markets.

Mara Ellery concept website: artist identity and biography

Mara Ellery Fine Art

Online shop setup

$927

Mara Ellery shop concept featuring After the Swim: a lakeside painting with a dock and rowboat

Online shop setup includes

  • A homepage, shop page and individual product pages.
  • A custom-designed website using your branding, product details and photos.
  • A basic contact form on the homepage or an optional separate contact page
  • A shopping cart and Shopify checkout.
  • Client-owned Shopify administration for products, inventory and supported native discounts
  • One fulfillment method: contiguous-US flat shipping OR technically verified one-location pickup
Scope, preparation & ongoing costs

Included scope

  • Up to five agreed homepage sections, one shop listing layout and one product-page template. The optional contact page holds the same basic form; it is not an allowance for extra content pages. Up to three client-supplied policy pages use one plain layout. Shopify hosts order status.
  • Five parent products at setup, including retained sold work. One option axis per product, up to three choices and 15 variants total, including defaults. One tracked inventory location; no backorders. Catalog entry is a launch allowance, not a monthly service.
  • The basic form sends an inquiry to one agreed email recipient, with validation, delivery feedback and an email fallback. Business contact details, an email link and up to three supplied social links are included. No mailbox setup, CRM, uploads or custom form workflow.

What you supply

  • Your existing branding, accurate product facts, faithful product photographs, approved policy text and the form recipient. You approve copy, privacy wording and relevant account costs before launch.
  • Light editing of up to 400 final words from your facts across the included pages, excluding interface labels and supplied policies. Preparation of up to ten product images and placement of one supplied logo.

Fulfillment & account ownership

  • For shipping: one flat per-order rate, one profile and one origin in the contiguous US. For pickup: one location, only if technical checks and acceptance confirm suitability. Both methods together, changing market pickup schedules, multiple locations and custom delivery rules require separate scope.
  • One US business, one Shopify store, English and USD. One eligible native payment provider and full payment; one client-approved domestic tax registration and ordinary product settings. Standard customer order and owner notifications.
  • You own Shopify, your domain, hosting and form-delivery account, and manage products, inventory and supported native discounts. You handle payment onboarding, tax and policy decisions, stock, fulfillment, refunds and customer service. No legal or tax advice.
  • Supported native discount codes are entered at Shopify checkout; eligible automatic discounts follow Shopify’s rules. Store-specific behavior must be verified before acceptance. Shopify administration does not include a website page/content editor or ongoing campaign setup.

Revisions & handoff

  • One agreed design direction, adapted to your supplied identity, and one consolidated revision list up to 90 minutes. A custom-designed frontend does not include additional creative directions or unlimited layouts.
  • A 45-minute handoff and operating notes, including the agreed Shopify and form workflow.
  • A 14-day defect-reporting window starts from the later of approved launch and documented handoff. A nonpublic handoff starts it only when expressly agreed. Known defects are not waived; new features require separate scope.

Separate costs & exclusions

  • One-time setup fee. Domain, hosting, platform subscriptions, payment processing, apps, form email delivery, paid fonts/assets and ongoing support are separate where needed. Account ownership and relevant costs are confirmed before work begins.
  • New branding or identity, AI imagery (including supporting visuals), photography and original artwork creation are excluded. Extra pages, products, options, layouts and preparation beyond the stated allowances need separate scope.
  • Customer accounts, POS/market stock synchronization, subscriptions, custom discount logic or interfaces, promotional page features, custom checkout and ongoing store/catalog administration are outside the package.
  • Responsive, keyboard/focus, basic contrast and search setup remain included, with access-dependent Search Console and an approved domain connection. Catalog, cart, checkout, discounts and form behavior require acceptance checks. Technical fit, client inputs and final scope must be confirmed before acceptance. Examples do not establish completed provider integration; launch needs explicit approval.

Make the connection last.

Give customers a place to find you, explore what you offer, and take the next step—long after the market closes.

From your first website to online sales and bookings, we bring your branding, copy, and website together in one manageable project.

Let’s talk about your shop.

Tell us what you sell and what you have in mind. You don’t need to choose a package first.

We’ll follow up by email to discuss your shop and the next step.

Tell us about your business

We’ll use these details to respond to your inquiry. Privacy policy.

Prefer email? contact@essentialistwebsolutions.com